GoodWood from bad logging?

Gippsland has Australia’s largest processor of native hardwoods. The Neville Smith Timber mill at Heyfield, north of Traralgon, is losing sales due to consumer preference for pine.

A plan to find new markets for its Mountain Ash timber has seen it unveil a stamp called GoodWood. They even hired the National Gallery of Victoria for the launch. They also hired two people they called carbon emission experts, to show how much better native forest wood is for the environment than using steel or concrete. Carbon emissions is one measure, but maybe they could hire a couple of biodiversity or water catchment experts, or even an owl, and do a full enviro score on their floor boards and framing.